Marketing Science and Technology Journal

Author Index

A

  • Adelpanah, Arash The effect of artificial intelligence on the intention to use bank mobile applications (case study: private banks) [Volume 2, Issue 2, 2023, Pages 1-34]
  • Ahmadizad, Arman The Effect of Advertising through Smartphones on Consumers’ Purchase Intention to Buy from Companies Provided Online Services [Volume 2, Issue 2, 2023, Pages 79-104]
  • Amani, Hadi The Effect of Advertising through Smartphones on Consumers’ Purchase Intention to Buy from Companies Provided Online Services [Volume 2, Issue 2, 2023, Pages 79-104]
  • Amini, Fateme Investigating the impact of website attributes on online purchase intention with the mediating role of consumer internal states: an approach from the stimulus-organism-response model [Volume 2, Issue 1, 2023, Pages 107-117]
  • Ansari, Azarnoush The Effect of Digital Marketing Capabilities on Organizational Ambivalence in the Information Technology Sector (Case of Study: Employees of Companies Providing Internet Services in Isfahan) [Volume 2, Issue 1, 2023, Pages 135-148]
  • Ansari, Azarnoush Analysis of Factors Affecting Brand Love and Its Effect on Purchase Intention through Mediation of Word of Mouth Advertising [Volume 2, Issue 2, 2023, Pages 55-77]
  • Arab, Sepideh Examination of A Multilevel Value-Based Selling Model to Evaluate Sellers’ performance in Business to Business Markets [Volume 2, Issue 2, 2023, Pages 147-174]
  • Arvaneh, Marjan The Effect of Digital Marketing Capabilities on Organizational Ambivalence in the Information Technology Sector (Case of Study: Employees of Companies Providing Internet Services in Isfahan) [Volume 2, Issue 1, 2023, Pages 135-148]

B

  • Baghbani Parizi, Noushin Examination of A Multilevel Value-Based Selling Model to Evaluate Sellers’ performance in Business to Business Markets [Volume 2, Issue 2, 2023, Pages 147-174]

D

  • Dehdashti Shahrokh, Zohreh Mediator Role of Customer Brand Engagement and Online Brand Experience on Brand Satisfaction and Brand Loyalty in Social Media [Volume 2, Issue 2, 2023, Pages 127-146]

F

  • Falahati, Hatef Evaluating the effect of Personality Traits on Intention to Digital Autopreneurship: Mediating Role of Intrinsic and Extrinsic Motivation [Volume 2, Issue 1, 2023, Pages 1-16]

G

  • Ghazi Asgar, Maryam sadat Presenting a model of the effects of e-governance with the mediating role of e-government management on e-government organizations (case study: Iran Health Insurance Organization in City of Isfahan) [Volume 2, Issue 2, 2023, Pages 35-54]
  • Golestani, Maryam Examination of A Multilevel Value-Based Selling Model to Evaluate Sellers’ performance in Business to Business Markets [Volume 2, Issue 2, 2023, Pages 147-174]

H

  • Haghighinasab, Manijeh Examination of A Multilevel Value-Based Selling Model to Evaluate Sellers’ performance in Business to Business Markets [Volume 2, Issue 2, 2023, Pages 147-174]

K

  • Karimi, Keyhaneh Develop a Model to Information Technology Use for Increasing Consumer Awareness in Electronic Commerce According to the Grounded Theory at the Customs Borders of Khuzestan [Volume 2, Issue 1, 2023, Pages 79-105]
  • Khodabakhshi, Mohammad Investigating the impact of the organization's reputation in cyberspace and the participation of stakeholders on the sustainability of organizations (case study: small Internet companies) [Volume 2, Issue 1, 2023, Pages 119-134]

M

  • Mahmoudi Meymand, Mohammad Developing and explaining the open banking model through the approach of soft systems [Volume 2, Issue 2, 2023, Pages 105-126]
  • Mahsa Hosseini*, Seyyedeh Designing the structural equation model of business behavior components Case study: Iran's cement industry [Volume 2, Issue 1, 2023, Pages 17-35]
  • Makvandi, Foad The Conceptual Framework of Supplier Relationship Development in the Abadan Refinery with a Focus on Value Co-Creation Based on the Grounded Theory [Volume 2, Issue 1, 2023, Pages 51-78]
  • Mazrae, Adel The Conceptual Framework of Supplier Relationship Development in the Abadan Refinery with a Focus on Value Co-Creation Based on the Grounded Theory [Volume 2, Issue 1, 2023, Pages 51-78]
  • Mohammadimanesh, Ziba The impact of supply chain ambidexterity on supply chain flexibility with the mediating role of information technology capability (Case study: Qom Province Gas Company) [Volume 2, Issue 1, 2023, Pages 37-49]
  • Moosavi jad, Sayyed Mohammad The Effect of Advertising through Smartphones on Consumers’ Purchase Intention to Buy from Companies Provided Online Services [Volume 2, Issue 2, 2023, Pages 79-104]
  • Mousavi, Mohammad Reza Mediator Role of Customer Brand Engagement and Online Brand Experience on Brand Satisfaction and Brand Loyalty in Social Media [Volume 2, Issue 2, 2023, Pages 127-146]
  • Mousavi, Niloofar Mediator Role of Customer Brand Engagement and Online Brand Experience on Brand Satisfaction and Brand Loyalty in Social Media [Volume 2, Issue 2, 2023, Pages 127-146]

N

  • Nasehifar, Vahid Designing the structural equation model of business behavior components Case study: Iran's cement industry [Volume 2, Issue 1, 2023, Pages 17-35]
  • Nemati, Maryam Investigating the impact of the organization's reputation in cyberspace and the participation of stakeholders on the sustainability of organizations (case study: small Internet companies) [Volume 2, Issue 1, 2023, Pages 119-134]
  • Nili Ahmadabadi, Majid The impact of supply chain ambidexterity on supply chain flexibility with the mediating role of information technology capability (Case study: Qom Province Gas Company) [Volume 2, Issue 1, 2023, Pages 37-49]

O

  • Omidi, Fereydoun The Conceptual Framework of Supplier Relationship Development in the Abadan Refinery with a Focus on Value Co-Creation Based on the Grounded Theory [Volume 2, Issue 1, 2023, Pages 51-78]

P

  • Pourmiri, Mansoure Presenting a model of the effects of e-governance with the mediating role of e-government management on e-government organizations (case study: Iran Health Insurance Organization in City of Isfahan) [Volume 2, Issue 2, 2023, Pages 35-54]

R

  • Rahimi Baghmalek, Jahanbakhsh Develop a Model to Information Technology Use for Increasing Consumer Awareness in Electronic Commerce According to the Grounded Theory at the Customs Borders of Khuzestan [Volume 2, Issue 1, 2023, Pages 79-105]

S

  • Salehi, Somayeh Evaluating the effect of Personality Traits on Intention to Digital Autopreneurship: Mediating Role of Intrinsic and Extrinsic Motivation [Volume 2, Issue 1, 2023, Pages 1-16]
  • Sanayei, Ali Investigating the impact of website attributes on online purchase intention with the mediating role of consumer internal states: an approach from the stimulus-organism-response model [Volume 2, Issue 1, 2023, Pages 107-117]
  • Sanayei, Ali The effect of artificial intelligence on the intention to use bank mobile applications (case study: private banks) [Volume 2, Issue 2, 2023, Pages 1-34]
  • Saripour, Shima Analysis of Factors Affecting Brand Love and Its Effect on Purchase Intention through Mediation of Word of Mouth Advertising [Volume 2, Issue 2, 2023, Pages 55-77]
  • Shirmohamadi, Yazdan An analysis with a Meta- Synthesis approach on the development policy of Electric vehicles in Iran [Volume 2, Issue 2, 2023, Pages 175-197]
  • Shojaeian, Pari The Effect of Digital Marketing Capabilities on Organizational Ambivalence in the Information Technology Sector (Case of Study: Employees of Companies Providing Internet Services in Isfahan) [Volume 2, Issue 1, 2023, Pages 135-148]

T

  • Tabaeian, Elham Sadat Developing and explaining the open banking model through the approach of soft systems [Volume 2, Issue 2, 2023, Pages 105-126]
  • Taghi Amini, Mohammad Taghi An analysis with a Meta- Synthesis approach on the development policy of Electric vehicles in Iran [Volume 2, Issue 2, 2023, Pages 175-197]

W

  • Westland, Chris The effect of artificial intelligence on the intention to use bank mobile applications (case study: private banks) [Volume 2, Issue 2, 2023, Pages 1-34]